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Providing feedback not only helps the person that you are giving the feedback to, but it also helps the individual who is providing the feedback. It allows you to see a different angle that you may have not seen before. I think it’s amazing to see a plan on paper being turned into a video. When providing feedback, it’s important to give constructive criticism. This means that you should give positive comments and negative comments. I like to think of it as pro, con, pro, you always want to end on a high note. Giving feedback to my peers has enhanced...

When starting a business, it’s important to set goals but those goals must be realistic and attainable. Shanelle Mullin states that many startups set goals that are unreachable which will not better their business in the future.  Some startups also set goals that are too easy to attain which will also not help their business in the long run. One way to know if you are setting goals that are unreachable or too attainable is by looking at the current data of your business. For example, if you have a 5-8% increase in website traffic in the past four months...

There are five stages in the design thinking process which is used to solve complex problems. The first stage is empathising which is a crucial stage because you want to be able to understand the problem and really look at the human needs that are involved. The second stage is to define the problem using all of the information that you have determined from the empathise stage. When you define the problem, you want to make sure that you define it in a way that is human centered. This means that the it should be in the human’s best interest...

I like to think of guerrilla marketing as thinking outside the box. It’s something that is going to shock an audience but get their attention in a positive way. There are different types of guerrilla marketing like outdoor guerrilla marketing, indoor guerrilla marketing, event ambush guerrilla marketing and experiential guerrilla marketing. I think the two that really stick out to me most would be outdoor and event ambush. Outdoor guerrilla marketing is basically adding something outdoors that could be easily removed. It could be some stickers on light posts or even on the floor. It could also be something like...