It’s important to set goals for your business but it should be more in depth than just saying you want to achieve something. What is your objective and how will you get there? Your objectives should be SMART which means specific, measurable, achievable, relevant and timely. An example of a smart goal would be to increase sales of bathing suits by 10% within the next three months. As you can see this goal is specifically talking about the sales of bathing suits, you can measure it by keeping track of the sales, it’s something that is achievable because the percentage isn’t huge where it would be unrealistic, it is relevant because it is tracking sales which will improve the business and timely because it states in three months. After you achieve this you want to make sure you have key performance indicators to track these goals and objectives. What are your tactics? An example of a KPI would be increase in revenue growth for bathing suits through the website. How I would increase sales is I would drive traffic to my website using ads through social media and offering free shipping on the first order for new customers. It’s not just about setting a goal, it’s about achieving the goal and how you will do it.